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The Most Important Decision Driving PR Operations – Top-tier vs. Any-tier

The Most Important Decision Driving PR Operations – Top-tier vs. Any-tier

by NextBound | Sep 15, 2023 | PR

The business world is based on models. Their structure enables appropriate strategy, operations, and metrics. When a founding executive team pitches investors for funding, they eagerly explain their business model. Sales has a model for selling and enablement. Finance...
8 Tips to Storyboard Impactful Messaging That’s Meaningful to Customers

8 Tips to Storyboard Impactful Messaging That’s Meaningful to Customers

by NextBound | Sep 10, 2023 | Marketing, PR

Many moons ago, I was a young editor at three of the top daily newspapers in the United States – Newsday in New York City, the Oakland Tribune, and The San Francisco Chronicle. Although my career eventually veered toward marketing and PR, at the time I unfairly judged...
How to Prevent Mistakes With the Press – Understand the Difference Between “Media-savvy” and “Marketing” PR

How to Prevent Mistakes With the Press – Understand the Difference Between “Media-savvy” and “Marketing” PR

by NextBound | Sep 8, 2023 | Marketing, PR

I often coach teams by bucketing PR into two categories: “Marketing PR” and “media-savvy PR.” Believe me. There is a huge difference, and you want to execute the latter. For those who err toward the former, beware. Many years ago, I went to lunch with a top-tier trade...
How to Avoid 3 Common Mistakes And Foster Productive Media Relations, PR, & Marketing

How to Avoid 3 Common Mistakes And Foster Productive Media Relations, PR, & Marketing

by NextBound | Sep 4, 2023 | Marketing, PR

For decades, my career has flowed from daily journalism to marketing to PR back to marketing. Along the way, I’ve seen poor habits when the three crafts intersect. These patterns are propagated by executives, marketing teams, and PR professionals at companies of all...
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